In Kotter's eight-step change model, which step focuses on embedding new approaches into the organization's culture?

In Kotter's eight-step change model, which step focuses on embedding new approaches into the organization's culture?

• A. Creating urgency
• B. Anchoring new approaches in the culture
• C. Forming a guiding coalition
• D. Generating short-term wins

Answer: (B)

The main idea here is making change stick by embedding it into everyday behavior and the organization's routine. In this step, the focus is on anchoring new approaches so they become part of the culture, not just a temporary program. Practically, that means aligning systems and processes with the change—update performance metrics and rewards, revise hiring and onboarding to reflect the new way of working, train leaders to model the new behaviors, and weave the new methods into decision making and daily operations. When the changes are anchored in the culture, they endure beyond initial implementation and through turnover, because people see them as the standard way of doing business. The other steps drive the change and build momentum, but only this step ensures the change remains over time.

The main idea here is making change stick by embedding it into everyday behavior and the organization's routine. In this step, the focus is on anchoring new approaches so they become part of the culture, not just a temporary program. Practically, that means aligning systems and processes with the change—update performance metrics and rewards, revise hiring and onboarding to reflect the new way of working, train leaders to model the new behaviors, and weave the new methods into decision making and daily operations. When the changes are anchored in the culture, they endure beyond initial implementation and through turnover, because people see them as the standard way of doing business. The other steps drive the change and build momentum, but only this step ensures the change remains over time.